I am a Senior Art Director and Architectural Photographer based in Bucharest, currently working for Ogilvy Romania & also as a freelancer. What drives me is making ideas come alive. I design campaigns that spark interaction, shape brand stories that resonate, and bring digital spaces to life with clean, intuitive design. From making logos with personality to building mobile experiences that feel effortless, from curating social voices to blending cutting-edge tech into timeless campaigns—I thrive on turning ideas into experiences that people remember.

SELECTED CLIENTS:
Dove, Philips, LIDL, Globalworth, Whirlpool, Animest, VICE, IBM, OMV Petrom, Mondelez, Ciuc, Seat, Coca Cola, Milka, Armani Hotels, Mega Image.
AWARDS:
- 2023 – GOLD Internetics – Best Social Campaign for Reversed A.I. to reverse loneliness
- 2023 – Webstock – Best Digital Innovation for Reversed A.I. to reverse loneliness
- 2022 – Bronze in Art Directors Club (ADC) TOP for Romania December
- 2020 – Bronze in Art Directors Club (ADC) Romania Graphic Design section
- 2016 – Cannes finalist with VICE Radio Experiment
- 2015 – Internetics – Full Digital Campaign with Mega Chic by MEGA IMAGE
- 2014 – Cannes finalist with The Happiness Stock Exchange by Daruieste Viata NGO
- 2012 – Silver Effie with Tazovsky vodka campaign
- 2011 – Silver Effie with Milka
SKILLS: