When it comes to the way girls see themselves, a recent Dove study reveals alarming insights. So we addressed this in the place where looks are the center of everyone’s attention: Electric Castle.
Introducing: The Beauty of Confidence
An immersive experiment that challenges festivalgoers to face their personal beauty narratives.A journey through a mirror maze that distorts one’s aspect, just as beauty standards do. Culminating with a smart mirror that answers a simple, cultural question: Mirror, mirror, on the wall, who’s the most beautiful of them all?
Bogdan Anghel 