In Romania, 1.5 million elderly people live in complete isolation, and their loneliness is an invisible disease that threatens their lives.
When all eyes are on a new technology, it’s easy to reduce its power to a purely aesthetic dimension, as happened with A.I. imaging platforms. We chose to amplify the message of the campaign through the still unexplored potential of artificial intelligence – we entrusted the painful confessions of lonely elderly people to a A.I. algorithm that generated the pictures of their suffering.
Bogdan Anghel 