Vice Radio Experiment

For more than 20 years, VICE has delivered unique content about the most important news in culture, politics and society. 2016 is the year in which Europe is seeing a new migrant crisis. That’s why VICE and Ogilvy Romania had orchestrated a radio experiment to draw everyone’s attention on the dramatic situation the migrants are going through.

During the experiment, the radio announcer activates the search “images of a family on a boat in Greece” on the listener’s phone and the results are completely different from what you would expect – not your usual happy family but a family of refugees.

Discover the experiment and see the world differently!